World of Wheelz is an initiative of avid cyclists with a singular mission – to cultivate the sport of cycling in India. As we explored the country on our wheels we realised the severe lack of quality equipment in India for cycling enthusiasts. To bridge this gap, WOW has partnered with leading global cycling brands to provide high-end quality products in India at competitive prices. At the same time, for selective products we found prices of international brands to be quite expensive for an average Indian customer's expectations. To meet this specific requirement, we identified professional manufacturers in different parts of the world offering high quality products at reasonable prices and introduced such products under our own brand, WOW, for the Indian customers.