Since 1999, Magicshine has been focused on outdoor lighting area for 20 years, with the mission to provide high performance lights for professional night time outdoor activities, to keep people safe in darkness.

In 2007, MJ 808—Magicshine first generation bike light, hit the markets with revolutionary concept and function. Nowadays, Magicshine is continually refining its products, launching high power lights with leading technology. Magicshine brand has become known to the world, and acknowledged as the top popular brand in cycling lights area.

Today, Magicshine provides a wider range of flashlights, headlamps, cycling lights, to serve hiking, running, hunting, law enforcement, mountaineering, and so forth. It connects international research team, specialists and builds up global customer service system, with markets stretching to over 50 countries.

World of Wheelz (WOW) is the official distributor for Magicshine Lights in India.