Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli, a Pure Consumer Tyre Company, has a particular focus on the High Value tyre market and is constantly engaged in the development of innovative products to address the most specific mobility needs of the final Consumer, such as Specialty and Super Specialty tyres. Away from cars and motorcycles, the company is addressing future mobility needs in a return to the increasingly successful world of cycling, thanks to the new lines of tyres dedicated to road racing bikes, PZero™ Velo™, CINTURATO™ Velo and Scorpion™MTB and the Urban CYCL-e™ tyre line which marked the entry into the City-Trekking segment.

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Pirelli